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Also, the silhouettes at 18 East are a little wider, and sometimes lumpier, and vary from item to item, while Adsum is consistently slim.

Such is the case with 18 East and Adsum, newish men’s wear brands making artful post-street-wear, which both have opened storefronts in recent months.

Adsum is in a basement space in the Williamsburg section of Brooklyn, just across from the three-story titan that used to be the overextended emporium Gentry and now sits empty, a testament to the burst men’s wear bubble; 18 East is in a former massage parlor in NoLIta.

At Adsum, where the placard outside the store reads “For athletes and aesthetes,” the clothes are mannered and concise, a range of well-executed basics with appealing twists.

Though they’re working similar ideological territory, the stores differ widely in their tack; 18 East is a more particular proposition than Adsum.