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Above his pitches for proprietary health-nut dietary blends, Johnson's slogan of "Don't die" hangs like an apotropaic talisman on his social media banners.

The most common type of apotropaic mark is the daisy wheel, or hexafoil, which is often a six-petal “flower” drawn with a pair of compasses.

The logic of substitution is common to folk magic around the world and might have been central to apotropaic magic, too.

A herm’s original apotropaic function as a statue to ward off evil is here colonized by traditional femininity — and now runs gleefully amok.

The "apotropaic" marks were scribed into the cave surface as they were thought to keep evil spirits coming from the underworld.