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Where there were concerns in the past about USC having enough resources to compete with other blue bloods, Bowden says he has no such worry.

Grainy game footage and yellowed newspaper clippings confer UCLA’s standing as college basketball royalty, the team’s status as a blue blood rooted in the success of a coach who retired nearly 50 years ago.

With costs escalating and the networks increasingly dependent on the big brands to generate market-setting ratings, the blue bloods have greater influence than they did even a decade ago.

The conference is devoid of football blue bloods, which is both a weakness and a strength.

Because Suletta’s home planet of Mercury is considered to be the sticks, the blue blood elites that make up most of the student body immediately turn their noses up at Suletta.