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Lower-priced wines are doing particularly badly as young adults favor craft beers, seltzers, kombucha, ciders and other flavored beverages with little or no alcohol.

Thatchers had claimed Aldi was "misleading shoppers to believe that the ciders are the same, or in some way linked".

The founder and owner of Virtue Cider, a Michigan-based creator of farmhouse cider only using locally sourced fruit, generates 61% of their electricity from 200 solar panels out of awareness of climate change.

He sipped on a pint of Bulmers cider as they chatted about their beloved club for around 30 minutes, though staff at the bar were tight-lipped about who paid for the round of drinks.

Mulled wine and cider were available and the reception DJ was armed with a string of Christmas hits, including Lucy's favourite Fairytale of New York.