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“Woods, stone, natural fibers enliven the senses. Tactility plays an important role as well — we all want softness — but a feeling of safety and cleanability, not sterility, is also important. Natural fibers like wool offer softness, while using renewable resources that can be sanitized as needed.”

Have they looked into cleanability with this approach?

Starting around 2020, use of self-driving vehicles in on-demand ride-sharing fleets will likely mean increased daily use of vehicles, so Faurecia is also looking at such prosaic issues as "cleanability" of the cabin, Benson said.