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It was during the mid-1980’s that a campaign, partially orchestrated by the conservative Heritage Foundation, was undertaken by right wing elements in the United States to conceptually link affirmative action to racial quotas.

They have different timelines that are going on conceptually while they’re in each moment that sometimes plays out over their visuals, which is very subtle.

Eyebrows were raised again in 2023, when Harry Styles' fun, but conceptually flimsy, Harry's House bested Beyoncé's Renaissance – a meticulous exploration of how oppressed black and queer musicians found salvation through house music.

Despite devoting a significant part of his book to dissecting communications challenges and mistakes he feels he made, his way of communicating is equal parts folksy and conceptually sophisticated.

“But where we started was asking, ‘How do we differentiate ourselves from those movies while at the same time, story-wise, conceptually, visually tie into them?’”