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Maybe that isn’t a rural thing, but my co-author Dan Shea and I did a content analysis of the Times' coverage of rural America over a two year period.

The subtle changes in tone that convey sarcasm often confuse computer algorithms as well, limiting virtual assistants and content analysis tools.

This came out as a content analysis of TikTok, but it’s specifically about the conspiracy theory that Taylor Swift is secretly gay, and she's closeted and dropping all these hints in her tracks.

In-depth content analysis by the Intercept found that coverage of the Gaza war by the New York Times, Washington Post and Los Angeles Times “showed a consistent bias against Palestinians.”

This research can rely on in-depth interviews, but also on content analysis of social media conversations in conspiracy channels.