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One ad, for example, tried to entice customers with an "exclusive opportunity" to get a "perfect peachy look".

“For many years, Revolve used its position, payments and free merchandise to entice influencers to endorse and promote its products while failing to disclose any material relationship with the brand,” the lawsuit said.

Other companies have used the tariffs as an opportunity to entice shoppers to buy now before more tariffs are imposed.

“The chance to do more and more onscreen is obviously enticing, but not at the expense of the character feeling real to me and to other people,” says Poulter.

Alex Mitchell provided the speed at the breakdown to manoeuvre the Clermont defence, while Smith's control and sleight of hand behind him enticed his outside runners to carry hard and breach the gain-line.