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The name Inuit, by which the Native people of the Arctic from northern Alaska to western Greenland call themselves, has largely supplanted Eskimo in Canada and is used officially by the Canadian government. Canadians, as well as many Americans (especially Indigenous Alaskans), consider Eskimo derogatory, in part because the word was, erroneously, long thought to mean literally “eater of raw meat.” Inuit , properly a more specific term referring to speakers of the Inuit language, has come to be used in a wider sense to name all people traditionally called Eskimo, regardless of local self-designations. Anthropologically, the term Native American is sometimes used to include these peoples, as well as the Aleuts. However, the term Indian, still commonly used for a number of Indigenous people of the Americas, is not applied to the Inuit, Yupik, and Aleut of Arctic North America. Eskimo continues to be used in certain contexts, especially in historical and archaeological reference to these peoples as a cultural and linguistic group. However, broad use of Eskimo, as in marketing and branding, has largely been rejected, and products, sports teams, or companies that used the word in the past are finding new names.