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Tilbrook adds that since seeing Radiohead at Coachella about a decade ago and realizing they were filling in songs with pre-recorded material as a “flavor enhancer,” Squeeze has done that on about half the songs.

Monsoon uses MSG in its cooking, a flavor enhancer that was derided as causing headaches and other health issues before those myths were debunked.

It is one of the world’s largest producers of monosodium glutamate, a flavor enhancer.

The people behind the famously orange snack food are now suggesting that a sprinkling of ground-up Cheetos can be a flavor enhancer for everything from ice cream to Brussels sprouts to lobster tails.

While I don't question the sanity of the millions of people who believe open air is a natural flavor enhancer, my side in the discourse remains firmly on the in side.