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This Jennifer Lopez-led biopic, released just two years after the “Como la Flor” artist’s death, is perhaps the most enduring of all the many Selena-centric pieces of media.

Earlier this month, while performing at South By Southwest in Austin, Victoria told the audience she couldn’t leave Texas without “singing a little Selena,” and launched into a crowd-pleasing medley of “Como la Flor,” “Amor Prohibido” and “Baila Esta Cumbia.”

That unnerving moment was a lesson that has stayed with him, even 30 years after her death— the “Como la Flor” singer was infamously killed by a former employee.

“Selena” grossed over $35 million upon its release — and Lopez’s performance as the “Como la Flor” singer earned her a best actress nomination at the 55th annual Golden Globe Awards.

The Quintanillas would eventually pull away from their father’s nostalgic brown-eyed soul and into more contemporary musical terrain, pumping the band’s R&B heart with the pulse of tecnocumbia in songs like “Como la Flor” and “Amor Prohibido.”