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"The action taken last night, in response to complaints, is contrary to guidance that the force had already issued to staff in relation to flyposting," he said.

One picture shows an £800 fine issued on Saturday, citing "graffiti & flyposting" as offences.

Other styles will echo more strongly Slimane’s fashion vision for the label, which he has been unveiling via a series of campaign images, featuring a cast of androgynous young artists, musicians and models, published on social media and displayed in key cities, via activations including a flyposting campaign in London.

The real shock in this story is that JR, who started his career flyposting Paris and is now doing the same thing on the grandest of scales, has been commissioned by as venerable an institution as the Louvre.

“It is flyposting, and therefore an act of vandalism, which we take extremely seriously.”