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As part of the exhibition, there are two digital stations, in partnership with generative AI firm Hypno, that give visitors a chance to take selfies and create their own digital versions of Maison Margiela’s definitive footwear style.

Malhotra coordinates with a third-party camera company, Hypno, to set up the shots, but the artists are kept in the conversation about photo ops, too.

Malhotra’s team worked with their neon artist to test different lighting scenarios and how they’ll photograph, for instance, but Color Factory leans heavily on Hypno to nail down what makes a good photo.

The Houston location features mirrorless Canon EOS RP cameras, which Omar Elsayed, Hypno co-founder, says compensates for poor lighting conditions or other technical issues, although he and the team can’t salvage an unenjoyable room.

The headline change is an increase in the chances of finding the game’s spookiest Pokemon: Drowzee, Hypno, Ghastly, Haunter, Gengar, Golbat and Zubat.