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Respondents were asked to share their reactions to four computer-generated images of classrooms meant to strongly evoke masculinity with features such as black and white color palettes and angular/linear space features or femininity with soft colors, additional windows, curvilinear tables and shifts away from dark woods.

“If you have limited linear space, grow up,” Pennington says.

“If you think over the next 10 years for certain, what’s now radio is going to collapse and move from a linear space to an on-demand space,” he said.

“You can grow a lot faster in the digital space. In the linear space you are compared to every other cable network.”

And that’s where I think we’re in this race to try to get as many people as possible to convert into streaming on demand and hopefully choose Spotify as their preferred platform. “...what’s now radio is going to collapse and move from a linear space to an on-demand space.”