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"She was very good at her job and marketing it and getting bookings throughout the year."

“There’s a marketing budget in Australia, and there’s not been one behind the U.S. launch,” says Cook.

The marketing and strategy masters student, who has lived in the area for four years, said "things were so static" voting was a "bit of a moot point".

They had been paid to upload videos with these messages through a marketing platform called FameUp, which allows brands to hire influencers at scale to promote products.

Andrea Javor, an executive vice president in corporate marketing who has worked in male-dominated industries for two decades was often told by men that the way she phrased things was “too emotional.”