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Latin America is also a global pioneer in trying to overcome a long-standing challenge for noncommercial journals in the Global South: invisibility.

“Removing bones from the ground without proper field techniques is still a problem with many commercial and noncommercial paleontologists,” Sertich acknowledges.

That sort of noncommercial output made her record label, the Brazilian subsidiary of Columbia Records, reluctant to spend money in promotion, music writer said Chris Fuscaldo.

This month, the opening of the legendary Venice Biennale was the noncommercial center of gravity, though buyers had opportunities at art fairs in Brussels, Chicago and Dallas.

But for noncommercial PBS, the hearings were a major opportunity.