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Living in Paris for a year certainly had its share of stresses, mostly because my French language skills never really advanced beyond me saying, Je parle français un petit peu, before switching to English.

When we walk back into Scent Bar, I bolt toward the counter where I left the Ma Nishtana bottle, and next to it I notice a simple, cylindrical bottle of a perfume I’d never seen, or heard of, called Papyrus Oud by Parle Moi de Parfum.

“Everybody just thinks of us for potatoes,” said Ms. Farnsworth of Parlé.

“They’re very clean stones with very few inclusions,” said Brecken Farnsworth, co-owner of Parlé, a multigenerational jewelry business in Pocatello, Idaho.

This includes Nisaba Godrej, who leads one of the country's oldest diversified conglomerates; Nadia Chauhan who heads Parle Agro, one of India's top consumer goods companies; and at least half a dozen others.