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Such a symbol doesn’t yet exist for reuse, but PR3 has proposed one: a black, white, or orange rose-like pictogram along with the word “reuse.”

In other words, if the same icons are grouped together in the pictogram, a consumer will feel more favorably and exhibit an optimism bias about their own chances.

"Sorted verses unsorted pictograms should be used strategically, depending on whether the messaging is promotional or prohibitive. If eight out of 10 dentists endorse a toothpaste, for example, a sorted pictogram would make consumers feel favorably about the toothpaste. However, when depicting that 8% of children alive today will die if current smoking trends continue, an unsorted pictogram would be appropriate."

"It also opens the door to explore further possibilities. How does more than two categories represented in the pictogram affect the findings? What role does the number of icons, their size, or using multiple colors within one icon to show fractional proportions play? With this research, Dr. Jain adds to our understanding of people's perceptions according to how information is presented."

The pictogram is a clever cross between two digital Unicode signs — the arcs denoting slumber, the slash designating confusion.