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In contrast to an increasingly dated vision of a world of mass production and standardisation, the magazine’s writers described the changes wrought by a new reality of small economic units, franchising, outsourcing, self-employment and part-time work – most of it driven by companies and corporations with a global reach – which they called “Post-Fordism”.

In its British incarnation, the idea of post-Fordism was the work of an economist called Robin Murray – another thinker who had cut his teeth in the tumult of 1968, and who based his thinking in the real world, rather than theoretical abstractions.