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Unless, that is, you're Louis Walsh, who gave Cragg an unforgettable pull-quote for the dust jacket.

In the extracts I’ve seen, Meghan is depicted “tearfully” saying to a friend: “I gave up my entire life for this family. I was willing to do whatever it takes”, which could be true, but it’s also a highly convenient pull-quote.

“Nothing Nicole Kidman has done in her career can prepare you for Destroyer,” blares the leading pull-quote on the film’s posters, while variations of “transformative” appear below, over a straight-on image of Kidman’s admittedly dramatically altered visage: all hellishly mottled, perma-dirtied skin and ravine-deep eyebags, under a mangy, unconditioned bison pelt of a wig.

Day apologetically resisted McKinnon’s attempts to compare her to him: “If you could maybe not lump us together, I just can’t have that be the pull-quote from this interview,” he said.

“Not bullets, not bombs! Armor is impenetrable!” is a great pull-quote, even if it’s unclear which of the joint chiefs said it, or why he or she was speaking in sentence fragments.