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“You’re one to talk with that soft lens,” he cracked.

“Playboy and Penthouse,” he once told an interviewer, “were parading their pornography as art, with the airbrushing and the soft lens. I realized that if we became more explicit, we could get a huge piece of this market. . . . I sensed that raw sex was what men wanted. And I was right.”

“Playboy and Penthouse,” he once told an interviewer, “were parading their pornography as art, with the airbrushing and the soft lens. I realized that if we became more explicit, we could get a huge piece of this market … I sensed that raw sex was what men wanted. And I was right.”

“Our soft lens relies on a very similar mechanism — a simple deformation. We use a so-called artificial muscle, which is a responsive polymer, and we apply voltage and the material expands or shrinks just like a real muscle. ”

Their findings are detailed in “A Biomimetic Soft Lens Controlled by Electrooculographic Signal,” which was published in a recent issue of Advanced Functional Materials.