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This current tit for tat spat involving the Reform UK leader Farage and the MP for Great Yarmouth, Rupert Lowe, has seen both sides flinging a lot of mud at each other.

Tom Tugendhat appeared to enjoy the Conservative Party Conference – handing out tat, sorry, memorabilia to anyone willing to take it: smarties, baseball caps, pens, notepads, even lollipops with a picture of him in the middle.

She reeled off a list of villages nearer the border - now deserted and destroyed after the past year of tit for tat exchanges between Hezbollah and Israel.

Russian statecraft follows closely the principle of proportionality, which means for every tit, there must be a tat.

Whatever the specifics of this latest tit for tat, there is a more fundamental priority for both sides: deterrence – a more solid certainty that strikes on its own soil will not happen again.