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“One cannot hold on to a Happening,” Susan Sontag wrote in 1962, “and one can only cherish it as one cherishes a firecracker going off dangerously close to one’s face.”

Not only are N95 masks hard to come by, but they need to be professionally fitted to one's face to ensure a tight seal.

An interactive makeup museum, however, devoted to the idea of applying products to one’s face, seemed like another challenge to figure out altogether.

I mean this literally, as Collins explains that applying bacon to one’s face was said to prevent wrinkles.

In his subsequent research, Caputo observed that the strange face phenomenon was not limited to one’s face reflected in the mirror, but it extended to other people’s faces, in situations where pairs of experimental participants gazed at each other for sustained periods of time in a dimly lit room.