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"I feel many unbranded items would be just as acceptable, particularly for primary school children and most certainly for physical activity," she said.

"I sell a lot of schoolwear to England and Wales and they are slightly more lenient there in relation to unbranded clothing," he said.

The delays have forced Ms Hall to buy unbranded uniforms to ensure her children were properly dressed for the new school term.

In pursuit of cheaper alternatives, consumers become more open to trying private-label or store-brand products, discounted brands and generic or unbranded options.

A badging factory which was creating fake designer logos to fix on unbranded clothing has been raided by police.