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Prosecutors said that as Verna walked up to his car, Cummings pulled out a gun and shot the officer, while his friend, Kenneth Gay, jumped out of the car and unloaded several more rounds into Verna.

Ryan Verna testified that Baker’s DNA was tied to blood evidence at the crime.

But the decision to add Beyoncé into the mix was a savvy move, Verna said.

“Amazon and YouTube and Apple and now Netflix, they’re all totally in the mix,” said Paul Verna, vice president of content at market research firm Emarketer.

“The other companies have started small and built up from there, and I see Netflix going in exactly the same direction,” Verna said.