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Famous for his experimental dishes such as snail porridge and bacon and egg ice cream, Blumenthal said medication initially dulled his culinary imagination.

What calls out to be well seasoned — a dish with bits that are scorched and raw — is instead merely a tepid porridge.

Alongside meat, people ate pies, puddings and frumenty – a sweet porridge made with wheat, eggs, milk and sugar.

Certain types of porridge, crumpets and breakfast cereals are included in a list of products that fall under a new junk food advertising ban.

Cerelac - an instant porridge mix - is Nestle’s biggest seller here, offering not only convenience but aspiration as well, all for an affordable price, a key consideration with a rise in cost of living.